We’ve wanted to update our logo for quite a while. When our business started dramatically changing because of Google Fiber’s rollout in 2015, we started thinking about what might be a nice counterpoint to the Google Fiber multi-colored rabbit logo. After a burst of unbridled creativity seldom seen in telecommunications – including the suggestion by someone that we should change our name to “Hoogle”- we decided to use an owl as our mascot.
An owl is a versatile animal. They can be cute. They can be smart. They are definitely vigilant.
We launched an online logo design contest with 99designs.com to see if anyone could design an owl that would capture what we wanted to convey:
- watchful – we watch over our clients’ networks 24 hours a day, seven days a week
- wise – we know what we’re doing
- friendly – we want to have a great working relationship between your company and our team
A couple of people have asked us about whether owls eat rabbits. (Another play on Google’s rabbit mascot.) I believe that yes, in nature they do.
But in our world, blue owls are best friends with multi-colored rabbits.
By the way, our logo contest yielded 1,100 entries. Of those, only a handful captured anything close to what we were looking for. But we had fun wading through all the entries and were very happy with the final result!